Question

In an Attempt to Cope with Reliance Jio’S Onslaught in 2018, Market Leader Bharti Airtel Has Refreshed Its Rs 149 Prepaid Plan to Offer 2 Gb of 3g/4g Data per Day, Twice the Amount It Offered Earlier. Name the Type of Plan is Highlighted in the Given Example. ? State Its Three Dimensions Also.

Answer 1

The type of plan highlighted here is called a strategy. A strategy is a comprehensive plan for accomplishing organisation objectives.

It has three dimensions:

(i) determining long term objectives

(ii) adopting a particular course of action

(iii) allocating resources necessary to achieve the objective