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प्रश्न
How do the ‘market-related factors’ affect the choice of channels of distribution? Explain.
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उत्तर
There are various market-related factors such as the size of the market, geographical concentration of potential buyers and volume of demand which determine the choice of channels of distribution which the company opts. For instance, if potential buyers are concentrated in only a small geographical area, then the shorter channels of distribution would be more suitable.
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संबंधित प्रश्न
What is meant by ‘Physical Distribution’?
Discuss the role of intermediaries in the distribution of consumer non-durable products.
Answer the following question.
Give the meaning of 'Physical Distribution' as an element of the Marketing Mix.
What are the components of physical distribution.
What are the the major activities involved in the physical distribution of products.
Physical distribution ensures that goods and services are available at which of the following combinations?
Physical distribution is best described as the physical handling and movement of goods from which point to which point?
Warehousing involves the storage and assorting of products primarily to create which type of utility?
What is the effect of having more warehouses in a distribution network?
In inventory control, deciding how much stock to hold becomes especially crucial under which condition?
What is the fundamental balance that inventory control seeks to achieve?
Which of the following lists the four components of physical distribution correctly?
