Question

Explain the objective of sports sponsorships.

Answer 1

1. To advertise products or services by displaying the company’s name or brand on sports equipment, uniforms and other items.
2. To create brand awareness among a large audience through sports events.
3. To reach the target audience through suitable sporting events.
4. To provide financial support to sportspersons, teams and sporting events for equipment and other requirements.
5. To promote sports and nurture talent by providing necessary funds and facilities.
6. To improve the company’s reputation as a responsible corporate citizen through its association with sports.