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प्रश्न
Explain the following term/concept:
Departmental Store.
स्पष्ट करा
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उत्तर
A department store is a large-scale retail organisation that sells a wide variety of consumer goods under one roof. It is divided into several departments, and each department deals in a particular type of product. The entire store functions under one roof, one ownership, and one management.
- It is a large retail establishment requiring huge capital investment.
- It caters to the needs of a large number of customers.
- A department store offers a wide range of products such as clothes, cosmetics, furniture, electronic goods, and groceries.
- Customers can buy all their daily needs in one place.
- The store is divided into several departments.
- Each department deals with a particular category of goods (e.g., garments, household items, food, etc.).
- All departments are under one management and ownership.
- This ensures centralised control and coordination.
- Customers can purchase different types of goods under one roof, saving time and effort.
- Many stores provide facilities like elevators, restrooms, and restaurants for comfort.
- Departmental stores are usually located in the central or busy areas of big cities to attract more customers.
- They often provide services like home delivery, after-sales service, credit facilities, and exchange or return of goods.
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