Question

Explain how group norms play a tremendous role in the development of prejudice.

Answer 1

Group norms are the accepted standards of behavior and belief within a social group. These norms guide members on how to think, feel, and act. When a group harbors prejudiced attitudes or discriminates against another group, individuals within the group often conform to these norms to gain acceptance or avoid rejection. Peer pressure can reinforce such conformity, making it difficult for individuals to challenge prejudice even if they personally disagree. Over time, internalizing these group norms can lead to deep-rooted prejudicial beliefs that align with the collective attitude of the group.