Question

Explain any three elements of product mix.

Answer 1

The elements of product mix are as follows:

1. Product Width: It refers to the quantity of distinct product lines that a business provides. Samsung, for instance, has product lines that include TVs, smartphones, home appliances, etc.
2. Product Length: It refers to the total number of products across all product categories. For example, a corporation offers 5 products in each of its 4 product lines, totalling twenty products.
3. Product Depth: It describes the variety of products within a product line. For example, a shampoo brand could offer different formulations, such as anti-dandruff, volumising, and hydrating, and various packaging sizes.