Question

Distinguish between the following:
Wholesaler and Retailer.

Answer 1

Sr No.	Points	Wholesaler	Retailer
1	Meaning	A person who conducts the wholesale trade is called as wholesaler.	A person who conducts the retail trade is called a Retailer.
2	Capital/Finance	Wholesaler needs large amount of capital	Retailer needs small amount of capital.
3	Link	It is a link between manufacturer and retailer.	It is a link between wholesaler and customers.
4	Location	It is located in central market of the city.	It is located in various local markets in the city.
5	Profit margin	Wholesaler works on less profit margin.	Retailer works on more profit margin.
6	Sales of goods	Goods are sold to retailer for the purpose of resale.	Goods are sold to final customers for their consumption.
7	Credit facility	Wholesaler offers credit facility to retailers.	Retailer offers credit facility only to his regular customers
8	Prices	It sales goods at lower prices to retailers.	It sales goods at higher prices to customers.
9	Specialisation	They are specialised in one or few line of goods.	They are specialised in variety of goods.
10	Warehousing	Requires warehousing facilities as the stock of goods are on large scale.	He does not require separate warehousing due to small scale purchasing.
11	Home delivery	Wholesaler offers delivery of goods to retailers at their shops.	Retailer offers home delivery of goods to regular customers.