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प्रश्न
Distinguish between micro and macro environment.
फरक स्पष्ट करा
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उत्तर
| Basis of Distinction | Micro Environment | Macro Environment |
| Definition | Refers to the internal and immediate external factors that directly influence a business. | Refers to the broader external forces that affect not only the business but the entire industry and economy. |
| Nature of Influence | Direct and specific. | Indirect and general. |
| Components | Customers, suppliers, competitors, financiers, intermediaries, and publics. | Economic, social, technological, political, and legal forces. |
| Control by Firm | Somewhat controllable; firms can influence relationships with these elements. | Not controllable by the firm; must adapt to these conditions. |
| Scope | Narrow scope; specific to a particular business or industry. | Broad scope; affects all businesses in the economy. |
| Impact | Immediate and operational. | Strategic and long-term. |
| Examples | Supplier reliability, customer preferences, competitor strategies. | Inflation, technological advancement, political stability, changes in law. |
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