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प्रश्न
Distinguish between convenience product and shopping product.
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उत्तर
|
Basis of Difference |
Convenience Product |
Shopping Product |
|
Demand |
Convenience products have a continuous and frequent demand. |
Shopping products have a relatively less frequent demand. |
|
Nature of Products |
Essential commodities come under the category of convenience goods. |
Generally, such goods are durable in nature |
|
Unit of Purchase and Price |
These products are available in small units and have low unit prices. Thereby, such products have a low-profit margin. |
These products usually come in bigger units and have high unit prices. Thereby, the profit margin is also high. |
|
Nature of Purchase |
Such products are brought impulsively without devoting much time and effort. |
Such products are not brought impulsively and the consumer devotes considerable time and effort to compare the price, quality, etc. of the product. |
|
Example |
Ice-creams, medicines, newspaper, stationery items. |
Jewellery, furniture, clothes, etc. |
