Question

Discuss the characteristics of attitude.

What are the distinguishing features of attitudes?

Answer 1

1. Direction: Attitudes can be positive or negative, favourable or unfavourable.
2. Intensity: Attitudes vary in strength from mild to strong.
3. Emotional Tone: They include feelings and emotions (like love, hate, fear).
4. Cognitive Component: Attitudes involve beliefs and thoughts about an object or issue.
5. Behavioural Tendency: They prepare or motivate us to act in certain ways.
6. Learned, Not Innate: Attitudes are acquired through experience, education, and socialization.
7. Relatively Stable: They are generally consistent over time, but can change.
8. Evaluative Nature: Attitudes involve judgements about whether something is good or bad, right or wrong.
9. Subject-Object Relationship: Attitudes are always directed toward specific objects, people, ideas, or situations.