Question

Define ‘Controlling’.

Answer 1

Definitions:

1. Donnell: “Just as a navigator continually takes reading to ensure whether he is relative to a planned action, so should a business manager continually take reading to assure himself that his enterprise is on right course.”
2. Philip Kotler: “Control is the process of taking steps to bring actual results and desired results closer together.”
3. Harold Koontz: “Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished.”