Question

Conduct a survey in your locality by supplying the following questionnaire to get an idea as to how alert they are as consumers.

	For each question, tick one.	Always A	Sometimes B	Never C
1.	When you buy some item, do you insist on a bill?
2.	Do you keep the bill carefully?
3.	If you realise that you have been tricked by the shopkeeper, have you bothered to complain to him or her?
4.	Have you been able to convince him or her that you’ve been cheated?
5.	Do you simply grumble to yourself reconciling that it is your fate that you are often being victimised so and it is nothing new?
6.	Do you look for ISI mark, expiry date etc.?
7.	If the expiry date mentioned is just a month or so away, do you insist on a fresh packet?
8.	Do you weigh the new gas cylinder/old newspapers yourself before buying/selling?
9.	Do you raise an objection if a vegetable seller uses stones in place of the exact weight?
10.	Do excessively bright coloured vegetables arouse your suspicion?
11.	Are you brand-conscious?
12.	Do you associate high price with good quality (to reassure yourself that after all you have not paid a higher price just like that)?
13.	Do you unhesitatingly respond to catchy offers?
14.	Do you compare the price paid by you with those of others?
15.	Do you strongly believe that your shopkeeper never cheats a regular customer like you?
16.	Do you favour ‘home delivery’ provision of items without any doubt regarding weight etc.?
17.	Do you insist on ‘paying by meter’ when you travel by auto?

Note

1. You are extremely aware as a consumer if your answers for Qns. 5, 12, 13, 15 and 16 are (C) and for the rest (A).
2. If your answers are (A) for Qns. 5, 12, 13, 15 and 16 and the rest (C), then you have to wake up as consumer.
3. If your answer is (B) for all the questions - you are somewhat aware.

Answer 1

	For each question, tick one.	Always A	Sometimes B	Never C
1.	When you buy some item, do you insist on a bill?	✓
2.	Do you keep the bill carefully?	✓
3.	If you realise that you have been tricked by the shopkeeper, have you bothered to complain to him or her?	✓
4.	Have you been able to convince him or her that you’ve been cheated?	✓
5.	Do you simply grumble to yourself reconciling that it is your fate that you are often being victimised so and it is nothing new?			✓
6.	Do you look for ISI mark, expiry date etc.?	✓
7.	If the expiry date mentioned is just a month or so away, do you insist on a fresh packet?	✓
8.	Do you weigh the new gas cylinder/old newspapers yourself before buying/selling?	✓
9.	Do you raise an objection if a vegetable seller uses stones in place of the exact weight?	✓
10.	Do excessively bright coloured vegetables arouse your suspicion?	✓
11.	Are you brand-conscious?	✓
12.	Do you associate high price with good quality (to reassure yourself that after all you have not paid a higher price just like that)?			✓
13.	Do you unhesitatingly respond to catchy offers?			✓
14.	Do you compare the price paid by you with those of others?	✓
15.	Do you strongly believe that your shopkeeper never cheats a regular customer like you?			✓
16.	Do you favour ‘home delivery’ provision of items without any doubt regarding weight etc.?			✓
17.	Do you insist on ‘paying by meter’ when you travel by auto?	✓