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प्रश्न
Business organisations use a certain technique to diagnose and analyse their micro and macro environment. Name and explain the technique.
स्पष्ट करा
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उत्तर
SWOT Analysis:
S – Strength is the inherent capability of the informal organisation which gives the company a strategic advantage.
W – Weakness is the inherent limitation of a company which creates a strategic disadvantage for it.
O – Opportunity refers to favourable external factors that the company can exploit to gain strategic advantage.
T – Threat is an unfavourable environment which damages its position.
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