Question

‘Atithi Devo Bhava’ has been India’s stand since times immemorial. However you feel, to attract tourists, only tourism promotional drives do not suffice. It is important to sensitise those in the tourism industry to conduct themselves with propriety as hosts and they must treat the tourists with respect, ensure their safety and support them during their visit. As Herbu R., write a letter to the Tourism Department expressing your concerns. Use your own ideas along with the ideas from the unit: Travel and Tourism, to write the letter in not more than 120 words.

Answer 1

150 D, Avan Rishikesh Colony,
Mumbai

10 May 2025

The Tourism Department,
Parol Bagh,
New Delhi

Subject: Enhancing Tourist Experience through Proper Conduct and Safety Measures

Dear Sir,

India has always used the mantra “Atithi Devo Bhava”, which translates to “The Guest is our God”, as its cultural compass. However, using the phrase alone in marketing initiatives is not enough to attract and retain travellers. Making sure that those working in the tourism sector behave appropriately as hosts is essential. We should show respect to visitors, guarantee their safety, and assist them during their stay.

By implementing appropriate training and awareness programmes, it is possible to preserve India’s standing as a welcoming travel destination and significantly enhance the tourist experience. Information and assistance should be easily accessible, and visitors should feel valued and safe. Maintaining clean tourism locations, maintaining infrastructure, and promoting ecologically friendly behaviour are also essential steps.

By taking these actions, we may provide tourists with memorable and pleasurable experiences that will entice them to return and recommend India to others. The tourism industry must prioritise the well-being of its guests and exemplify the true meaning of Indian hospitality.

I appreciate your looking at my recommendations.

Yours sincerely,
Hebru R.