Question

Answer the following question in 25 to 30 words.

Explain the usefulness of survey method in your own words.

Answer 1

• Efficient data collection: you can gather information from many people quickly and at relatively low cost compared with intensive methods like case studies.
• Standardization and comparability: everyone answers the same items, so responses can be compared, summarized and analyzed statistically.
• Good for opinions, attitudes and background facts: surveys are well suited to measuring beliefs, preferences, behaviours and demographic information across a group.
• Flexible delivery: you can run surveys online, by phone, mail or face-to-face depending on your needs and resources.
• Useful for generalization and planning: with an appropriate sample, survey results can represent a larger population, helping with decisions, policy-making, program evaluation and tracking changes over time.
• Widely used across fields: social, educational and industrial researchers commonly use surveys because they fit many real-world questions.