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What is meant by service? Mention three features of service.
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Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
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Identify the element of Promotion Mix used in the image shown below.

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What are the different types of short term financial assistance provided by the commercial banks to business houses?
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Answer the question.
What are the different types of short term financial assistance provided by the commercial banks to business houses?
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Write short note on Bank overdraft.
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Briefly explain any two merits of Public Deposits.
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Briefly explain any three demerits of public deposits.
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Explain any two advantages of Public deposits.
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Explain any two disadvantages of Public deposits.
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A company is facing liquidity crunch, hence offers relatively higher interest for upfront borrowing in comparison to commercial banks. Which source of short-term finance would be suitable in the above case?
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What is meant by trade credit? Mention two advantages of trade credit as a short-term source of finance.
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JSW Co. purchased goods on credit from SDW Co. and paid the amount after two months. Name the short term source of finance used by the buyer and state any three features of this source.
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What is meant by factoring?
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Briefly explain any two sources of short term finance.
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Give two merits of Inter Corporate Deposits.
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Explain the three disadvantages of preference shares from the investors’ point of view.
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