Question

Discuss the advantages of e-marketing.

Answer 1

E-marketing offers following advantages:

1. Global Reach: Business firms can build customer relationships all over the world.
2. Round the Clock: Internet provides 24 hours a day, 7 days a week service to its users. Customers can shop or order products/services at any time. Selling is not restricted to a few hours.
3. Latest Information: Customers can get upto the minute information on each visit. Business firms can instantly update their registered customers or subscribers through SMS or e-mail.
4. Cost Saving: There is no cost of spreading the message. Many social media sites such as Facebook, Google and Linked-in allow free advertising and promotion.
5. Instant Reach: Whenever an e-marketer launches a sale customers can start shopping at the discounted prices as soon as they open their e-mail.
6. Direct Approach: A company like a law firm, online magazine and other information sensitive businesss can deliver its product directly to customers. It need not use a courier.