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Video tutorials - Business Studies: Business Finance and Marketing - Marketing Management CBSE 12th CBSE (Central Board of Secondary Education)

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Subject  Business Studies
Topic  Business Finance and Marketing - Marketing Management

Video Series

We have provided more than 1 series of video tutorials for some topics to help you get a better understanding of the topic.

Series 1


Series 2


Series 3


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Introduction Part 1 [00:10:01]
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Series 1: playing of 2

Marketing Management
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Description

Units/Topics

  • Selling and Marketing- Concept
  • Marketing Management- Concept Marketing Functions
  • Marketing management philosophies Marketing Mix - Concept and elements
  • Product branding,labelling and packaging - Concept
  • Price- Concept, Factors determining price
  • Physical Distribution - concept and components, channels of distribut on: types, choice of channels.
  • Promotion - Concept and elements;
  • Advertising­ concept, role, objections against advertising,
  • Personal selling- concept and qualities of a good salesman,
  • Sales Promotion- concept and techniques,
  • Public Relations- concept and role
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