Chapter 11: Marketing
NCERT solutions for Class 12 Business Studies Part 2 - Business Finance and Marketing Chapter 11 MarketingVery Short Answer [Page 341]
State any two advantages of branding to marketers of goods and services?
How does branding help in differential pricing?
What is the societal concept of marketing?
List the characteristics of convenience products.
Enlist the advantages of packaging of consumer products.
What are the limitations of advertising as a promotional tool? Enlist.
List five shopping products purchased by you or your family during the last few months.
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
NCERT solutions for Class 12 Business Studies Part 2 - Business Finance and Marketing Chapter 11 MarketingShort Answer [Pages 341 - 342]
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Distinguish between the product concept and production concept of marketing.
Product is a bundle of utilities. Explain.
What are industrial products? How are they different from consumer products? Explain.
Distinguish between convenience product and shopping product.
Describe the functions of labeling in the marketing of products.
Discuss the role of intermediaries in the distribution of consumer non-durable products.
Explain the components of physical distribution.
Define advertising? What are its main features? Explain.
Discuss the role of ‘sales promotion’ as an element of promotion mix.
As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
NCERT solutions for Class 12 Business Studies Part 2 - Business Finance and Marketing Chapter 11 MarketingLong Answer [Page 342]
What is marketing concept? How does it help in the effective marketing of goods and services.
What is marketing mix? What are its main elements? Explain.
How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.
What are the factors affecting determination of the price of a product or service? Explain.
What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.
Explain the major activities involved in the physical distribution of products.
‘Expenditure on advertising is a social waste.’ Do you agree? Discuss.
Distinguish between advertising and personal selling.
Explain the factors determining the choice of channel of distribution.
Chapter 11: Marketing
NCERT solutions for Class 12 Business Studies Part 2 - Business Finance and Marketing chapter 11 - Marketing
NCERT solutions for Class 12 Business Studies Part 2 - Business Finance and Marketing chapter 11 (Marketing) include all questions with solution and detail explanation. This will clear students doubts about any question and improve application skills while preparing for board exams. The detailed, step-by-step solutions will help you understand the concepts better and clear your confusions, if any. Shaalaa.com has the CBSE Class 12 Business Studies Part 2 - Business Finance and Marketing solutions in a manner that help students grasp basic concepts better and faster.
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Concepts covered in Class 12 Business Studies Part 2 - Business Finance and Marketing chapter 11 Marketing are Role of Marketing, Concept of Marketing, Concept of Selling, Concept of Marketing Management, Product - Labelling, Product - Packaging, Concept of Price (Marketing), Concept of Advertising (Marketing), Role of Advertising, Objections Against Advertising, Concept of Personal Selling, Qualities of a Good Salesman, Concept of Sales Promotion, Techniques of Sales Promotion, Concept of Public Relations, Role of Public Relations, Factors Determining Price, Concept of Physical Distribution, Components of Physical Distribution, Role of Physical Distribution, Meaning of Channels of Distribution, Types of Channels of Distribution, Choice of Channels- Factors Determining, Concept of Promotion (Marketing), Elements of Promotion Mix, Role of Promotion (Marketing), Marketing Functions, Marketing Management Philosophies, Concept of Marketing Mix, Elements of Marketing Mix, Nature of Product, Product - Branding.
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