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NCERT solutions for Class 12 Business Studies chapter 3 - Marketing

Business Studies Part - 2 Business Finance and Marketing for Class - 12

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NCERT Business Studies Part - 2 Business Finance and Marketing Class - 12

Business Studies Part - 2 Business Finance and Marketing for Class - 12 - Shaalaa.com

Chapter 3: Marketing

Very Short AnswerShort AnswerLong Answer

Chapter 3: Marketing Exercise Very Short Answer solutions [Page 341]

Very Short Answer | Q 1 | Page 341

State any two advantages of branding to marketers of goods and services?

Very Short Answer | Q 2 | Page 341

How does branding help in differential pricing?

Very Short Answer | Q 3 | Page 341

What is the societal concept of marketing?

Very Short Answer | Q 4 | Page 341

List the characteristics of convenience products.

Very Short Answer | Q 5 | Page 341

Enlist the advantages of packaging of consumer products.

Very Short Answer | Q 6 | Page 341

What are the limitations of advertising as a promotional tool? Enlist.

Very Short Answer | Q 7 | Page 341

List five shopping products purchased by you or your family during the last few months.

Very Short Answer | Q 8 | Page 341

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

Chapter 3: Marketing Exercise Short Answer solutions [Pages 341 - 342]

Short Answer | Q 1 | Page 341

What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.

Short Answer | Q 2 | Page 342

Distinguish between the product concept and production concept of marketing.

Short Answer | Q 3 | Page 342

Product is a bundle of utilities. Explain.

Short Answer | Q 4 | Page 342

What are industrial products? How are they different from consumer products? Explain.

Short Answer | Q 5 | Page 342

Distinguish between convenience product and shopping product.

Short Answer | Q 6 | Page 342

Describe the functions of labeling in the marketing of products.

Short Answer | Q 7 | Page 342

Discuss the role of intermediaries in the distribution of consumer non-durable products.

Short Answer | Q 8 | Page 342

Explain the components of physical distribution.

Short Answer | Q 9 | Page 342

Define advertising? What are its main features? Explain.

Short Answer | Q 10 | Page 342

Discuss the role of ‘sales promotion’ as an element of promotion mix.

Short Answer | Q 11 | Page 342

As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.

Short Answer | Q 12 | Page 342

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

Short Answer | Q 13 | Page 342

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

Chapter 3: Marketing Exercise Long Answer solutions [Page 342]

Long Answer | Q 1 | Page 342

What is marketing concept? How does it help in the effective marketing of goods and services.

Long Answer | Q 2 | Page 342

What is marketing mix? What are its main elements? Explain.

Long Answer | Q 3 | Page 342

How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.

Long Answer | Q 4 | Page 342

What are the factors affecting determination of the price of a product or service? Explain.

Long Answer | Q 5 | Page 342

What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.

Long Answer | Q 6 | Page 342

Explain the major activities involved in the physical distribution of products.

Long Answer | Q 7 | Page 342

‘Expenditure on advertising is a social waste.’ Do you agree? Discuss.

Long Answer | Q 8 | Page 342

Distinguish between advertising and personal selling.

Long Answer | Q 9 | Page 342

Explain the factors determining the choice of channel of distribution.

Chapter 3: Marketing

Very Short AnswerShort AnswerLong Answer

NCERT Business Studies Part - 2 Business Finance and Marketing Class - 12

Business Studies Part - 2 Business Finance and Marketing for Class - 12 - Shaalaa.com

Textbook solutions for Class 12






















NCERT solutions for Class 12 Business Studies chapter 3 - Marketing

NCERT solutions for Class 12 Business Studies chapter 3 (Marketing) include all questions with solution and detail explanation. This will clear students doubts about any question and improve application skills while preparing for board exams. The detailed, step-by-step solutions will help you understand the concepts better and clear your confusions, if any. Shaalaa.com has the CBSE Business Studies Part - 2 Business Finance and Marketing for Class - 12 solutions in a manner that help students grasp basic concepts better and faster.

Further, we at Shaalaa.com provide such solutions so that students can prepare for written exams. NCERT textbook solutions can be a core help for self-study and acts as a perfect self-help guidance for students.

Concepts covered in Class 12 Business Studies chapter 3 Marketing are Role of Marketing, Concept of Marketing, Concept of Selling, Concept of Marketing Management, Product - Labelling, Product - Packaging, Concept of Price (Marketing), Concept of Advertising (Marketing), Role of Advertising, Objections Against Advertising, Concept of Personal Selling, Qualities of a Good Salesman, Concept of Sales Promotion, Techniques of Sales Promotion, Concept of Public Relations, Role of Public Relations, Factors Determining Price, Concept of Physical Distribution, Components of Physical Distribution, Role of Physical Distribution, Meaning of Channels of Distribution, Types of Channels of Distribution, Choice of Channels- Factors Determining, Concept of Promotion (Marketing), Elements of Promotion Mix, Role of Promotion (Marketing), Marketing Functions, Marketing Management Philosophies, Concept of Marketing Mix, Elements of Marketing Mix, Nature of Product, Product - Branding.

Using NCERT Class 12 solutions Marketing exercise by students are an easy way to prepare for the exams, as they involve solutions arranged chapter-wise also page wise. The questions involved in NCERT Solutions are important questions that can be asked in the final exam. Maximum students of CBSE Class 12 prefer NCERT Textbook Solutions to score more in exam.

Get the free view of chapter 3 Marketing Class 12 extra questions for Business Studies and can use Shaalaa.com to keep it handy for your exam preparation

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