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CBSE solutions for Class 12 Entrepreneurship chapter 3 - Enterprise Marketing

Class 12 ENTREPRENEURSHIP textbook

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CBSE Class 12 ENTREPRENEURSHIP

Class 12 ENTREPRENEURSHIP textbook - Shaalaa.com

Chapter 3: Enterprise Marketing

Very Short Answers (exceed 15 words)Short Answers (exceed 50 words)Short Answers (exceed 75 words)Long answer (exceed 150 words)Very long answers (exceed 250 words.)High Order Thinking SkillsApplication based questions

Chapter 3: Enterprise Marketing Exercise Very Short Answers (exceed 15 words) solutions [Pages 104 - 138]

Very Short Answers (exceed 15 words) | Q 1 | Page 138

What is meant by goal setting?

Very Short Answers (exceed 15 words) | Q 2 | Page 138

What is marketing strategy?

Very Short Answers (exceed 15 words) | Q 4 | Page 138

 Which is the shortest channel of distribution?

Very Short Answers (exceed 15 words) | Q 5 | Page 138

What are the components to a successful sales strategy?

Very Short Answers (exceed 15 words) | Q 6 | Page 138

Define branding?

Very Short Answers (exceed 15 words) | Q 7 | Page 138

Why is a logo important for a company?

Very Short Answers (exceed 15 words) | Q 8 | Page 104

Give the meaning of tagline with the help of an example.

Very Short Answers (exceed 15 words) | Q 9 | Page 138

 Explain the term packaging?

Very Short Answers (exceed 15 words) | Q 10 | Page 138

What is labelling?

Very Short Answers (exceed 15 words) | Q 11 | Page 138

Define advertising?

Very Short Answers (exceed 15 words) | Q 12 | Page 138

What is negotiation?

Very Short Answers (exceed 15 words) | Q 13 | Page 138

Explain the meaning of CRM?

Very Short Answers (exceed 15 words) | Q 14 | Page 138

When do we conclude that a business has failed? When do we conclude that a business has failed?

Very Short Answers (exceed 15 words) | Q 15 | Page 138

Explain the following term: ATL?

Very Short Answers (exceed 15 words) | Q 16 | Page 138

Give the meaning of BTL?

Very Short Answers (exceed 15 words) | Q 17 | Page 138

What is TTL?

Chapter 3: Enterprise Marketing Exercise Short Answers (exceed 50 words) solutions [Page 138]

Short Answers (exceed 50 words) | Q 1 | Page 138

What are the rules for goal setting?

Short Answers (exceed 50 words) | Q 2 | Page 138

What does the marketing strategy of a company include?

Short Answers (exceed 50 words) | Q 3 | Page 138

What is sales strategy?

Short Answers (exceed 50 words) | Q 4 | Page 138

Explain the different types of sales strategies?

Short Answers (exceed 50 words) | Q 5 | Page 138

 Differentiate between trade mark and brand mark?

Short Answers (exceed 50 words) | Q 6 | Page 138

What is the purpose of logo?

Short Answers (exceed 50 words) | Q 7 | Page 138

Why should we advertise?

Short Answers (exceed 50 words) | Q 8 | Page 138

What is employee management?

Short Answers (exceed 50 words) | Q 9 | Page 138

 Is vendor management different from employee management? Enumerate.

Short Answers (exceed 50 words) | Q 10 | Page 138

 Differentiate between ATL and BTL.

Chapter 3: Enterprise Marketing Exercise Short Answers (exceed 75 words) solutions [Pages 138 - 139]

Short Answers (exceed 75 words) | Q 1 | Page 138

Explain in detail SMART goals?

Short Answers (exceed 75 words) | Q 2 | Page 138

 Explain the disadvantages of skimming price method?

Short Answers (exceed 75 words) | Q 3 | Page 138

 What are the qualities of a good brand name?

Short Answers (exceed 75 words) | Q 4 | Page 138

What are the rules for advertising?

Short Answers (exceed 75 words) | Q 5 | Page 139

What is AIDA?

Short Answers (exceed 75 words) | Q 6 | Page 139

What are the different roles played by a salesperson?

Short Answers (exceed 75 words) | Q 7 | Page 139

What are Public Relations?

Short Answers (exceed 75 words) | Q 8 | Page 139

 Who is a stakeholder?

Short Answers (exceed 75 words) | Q 9 | Page 139

 What are the main public relations tools?

Short Answers (exceed 75 words) | Q 10 | Page 139

 Explain the benefits of CRM?

Chapter 3: Enterprise Marketing Exercise Long answer (exceed 150 words) solutions [Page 139]

Long answer (exceed 150 words) | Q 1.1 | Page 139

What is penetration pricing method?

Long answer (exceed 150 words) | Q 1.2 | Page 139

Enlist its advantages and disadvantages?

Long answer (exceed 150 words) | Q 2 | Page 139

What are the various types of brand names from the entrepreneur’s perspective?

Long answer (exceed 150 words) | Q 3 | Page 139

What are the various factors which help in employee management?

Long answer (exceed 150 words) | Q 4 | Page 139

How is vendor management done?

Chapter 3: Enterprise Marketing Exercise Very long answers (exceed 250 words.) solutions [Page 139]

Very long answers (exceed 250 words.) | Q 1 | Page 139

 Explain in detail any three pricing strategies.

Very long answers (exceed 250 words.) | Q 2 | Page 139

Explain the important factors affecting the choice of channels of distribution by the manufacturer.

Very long answers (exceed 250 words.) | Q 3 | Page 139

 Explain promotional mix in detail.

Very long answers (exceed 250 words.) | Q 4 | Page 139

Explain any six commonly used media options.

Very long answers (exceed 250 words.) | Q 5 | Page 139

Enlist some typical sales promotion activities.

Very long answers (exceed 250 words.) | Q 6 | Page 139

Explain the methods of negotiation.

Very long answers (exceed 250 words.) | Q 7 | Page 139

 Explain the reasons for business failures. 

Chapter 3: Enterprise Marketing Exercise High Order Thinking Skills solutions [Page 139]

High Order Thinking Skills | Q 1 | Page 139

Varshini started her high end boutique in a posh locality, but she was not aware of how to make her boutique popular in the area. Suggest some measures for it.

Chapter 3: Enterprise Marketing Exercise Application based questions solutions [Page 139]

Application based questions | Q 1 | Page 139

Arvind has started his Italian food based restaurant. Does he have to register his trademark? And give the reasons for the same.

Application based questions | Q 2 | Page 139

Imagine that you have started selling FMCG goods then what kind of promotional strategies will you be using?

Chapter 3: Enterprise Marketing

Very Short Answers (exceed 15 words)Short Answers (exceed 50 words)Short Answers (exceed 75 words)Long answer (exceed 150 words)Very long answers (exceed 250 words.)High Order Thinking SkillsApplication based questions

CBSE Class 12 ENTREPRENEURSHIP

Class 12 ENTREPRENEURSHIP textbook - Shaalaa.com

Textbook solutions for Class 12


























CBSE solutions for Class 12 Entrepreneurship chapter 3 - Enterprise Marketing

CBSE solutions for Class 12 Entrepreneurship chapter 3 (Enterprise Marketing) include all questions with solution and detail explanation. This will clear students doubts about any question and improve application skills while preparing for board exams. The detailed, step-by-step solutions will help you understand the concepts better and clear your confusions, if any. Shaalaa.com has the CBSE Class 12 ENTREPRENEURSHIP textbook solutions in a manner that help students grasp basic concepts better and faster.

Further, we at Shaalaa.com provide such solutions so that students can prepare for written exams. CBSE textbook solutions can be a core help for self-study and acts as a perfect self-help guidance for students.

Concepts covered in Class 12 Entrepreneurship chapter 3 Enterprise Marketing are Promotion, Product, Price, Place, Negotiation, Customer Relations, Employee Management, Vendor Management, Reasons for Business Failure, Goal–Setting and Smart Goals, Various Marketing Strategies Used in a Firm.

Using CBSE Class 12 solutions Enterprise Marketing exercise by students are an easy way to prepare for the exams, as they involve solutions arranged chapter-wise also page wise. The questions involved in CBSE Solutions are important questions that can be asked in the final exam. Maximum students of CBSE Class 12 prefer CBSE Textbook Solutions to score more in exam.

Get the free view of chapter 3 Enterprise Marketing Class 12 extra questions for Entrepreneurship and can use Shaalaa.com to keep it handy for your exam preparation

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