Chapter 3: Enterprise Marketing
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing Very Short Answers (exceed 15 words) [Pages 104 - 138]
What is meant by goal setting?
What is marketing strategy?
What are the components of marketing mix?
Which is the shortest channel of distribution?
What are the components to a successful sales strategy?
Why is a logo important for a company?
Give the meaning of tagline with the help of an example.
Explain the term packaging?
What is labelling?
What is negotiation?
Explain the meaning of CRM?
When do we conclude that a business has failed? When do we conclude that a business has failed?
Explain the following term: ATL?
Give the meaning of BTL?
What is TTL?
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing Short Answers (exceed 50 words) [Page 138]
What are the rules for goal setting?
What does the marketing strategy of a company include?
What is sales strategy?
Explain the different types of sales strategies?
Differentiate between trade mark and brand mark?
What is the purpose of logo?
Why should we advertise?
What is employee management?
Is vendor management different from employee management? Enumerate.
Differentiate between ATL and BTL.
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing Short Answers (exceed 75 words) [Pages 138 - 139]
Explain in detail SMART goals?
Explain the disadvantages of skimming price method?
What are the qualities of a good brand name?
What are the rules for advertising?
What is AIDA?
What are the different roles played by a salesperson?
What are Public Relations?
Who is a stakeholder?
What are the main public relations tools?
Explain the benefits of CRM?
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing Long answer (exceed 150 words) [Page 139]
What is penetration pricing method?
Enlist its advantages and disadvantages?
What are the various types of brand names from the entrepreneur’s perspective?
What are the various factors which help in employee management?
How is vendor management done?
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing Very long answers (exceed 250 words.) [Page 139]
Explain in detail any three pricing strategies.
Explain the important factors affecting the choice of channels of distribution by the manufacturer.
Explain promotional mix in detail.
Explain any six commonly used media options.
Enlist some typical sales promotion activities.
Explain the methods of negotiation.
Explain the reasons for business failures.
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing High Order Thinking Skills [Page 139]
Varshini started her high end boutique in a posh locality, but she was not aware of how to make her boutique popular in the area. Suggest some measures for it.
CBSE solutions for Class 12 Entrepreneurship Textbook Chapter 3 Enterprise Marketing Application based questions [Page 139]
Arvind has started his Italian food based restaurant. Does he have to register his trademark? And give the reasons for the same.
Imagine that you have started selling FMCG goods then what kind of promotional strategies will you be using?
Chapter 3: Enterprise Marketing
CBSE solutions for Class 12 Entrepreneurship Textbook chapter 3 - Enterprise Marketing
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Concepts covered in Class 12 Entrepreneurship Textbook chapter 3 Enterprise Marketing are Promotion, Product, Price, Place, Negotiation, Customer Relations, Employee Management, Vendor Management, Reasons for Business Failure, Goal–Setting and Smart Goals, Various Marketing Strategies Used in a Firm, 4p’S of Marketing.
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