HSC Commerce (Marketing and Salesmanship) 11thMaharashtra State Board

View all notifications

Organisation of Commerce and Management 11th HSC Commerce (Marketing and Salesmanship) Maharashtra State Board Topics and Syllabus

Create free account

      Forgot password?
Academic year:

Topics with syllabus and resources

100.00 Nature and Scope of Business
  • Concept and characteristics of business
  • Business, Profession and EmploymentMeaning and distinctive features
  • Objectives of business-economic and social, role of profit in business
  • Classification of business activitiesIndustry and Commerce
  • Industry – Types of industries- primary, secondary, tertiary
  • Commerce-Trade-Auxiliaries.
  • Business risks – nature and causes
200.00 Small Business
  • Small scale industry- Tiny sector, cottage and rural industry
  • Role of small business in rural India
  • Problems of small business in India
  • Government Assistance and special schemes for industries in rural, backward and hilly areas.
300.00 Private, Public and Global Enterprises
  • Private Sector and Public Sector
  • Forms of organizing public sector enterprises – Departmental undertaking, Statutory corporation, Government company.
  • Changing role of public sector
  • Global Enterprises (Multinational companies)
  • Joint Ventures – meaning, benefits
400.00 Internal Trade
  • Meaning and types of internal trade Wholesale Trade and Retail Trade
  • Services of a wholesaler and a retailer.
  • Types of Retail Trade -
  • Itinerant retailers and Fixed shops, Departmental store, Super market, Chain stores.
  • Role of Chamber of Commerce and industry
500.00 International Business
  • Nature, importance, scope and complexities involved in international business
  • Basic information about ways of entering into international business.
  • Contract manufacturing, licensing franchising, joint ventures and setting up wholly owned subsidies
  • Export – import procedures and documentation
  • Foreign Trade promotion organizational support and incentives. Nature and importance of export processing zone/ Special Economic zones
  • International Trade Institutions and Agreement. W.T.O.UNCTAD, WORLD BANK, I.M.F
600.00 Business Environment
  • Business Environment – meaning and importance.
  • Dimensions of Business Environment – Economic, social, Technological, political and legal.
  • Economic environment in India. Impact of Government policy changes on business and industry with special reference to adoption of the policies of liberalization privatization and globalization.
700.00 Marketing
  • Marketing – meaning, functions, role
  • Distinction between marketing and selling.
  • Marketing Mix – concept and elements
  • Product – nature, classification, branding labelling and packaging.
  • Physical distribution – meaning, role Channels of distribution – meaning, types, factors determining choice of channels.
    • Promotion – meaning and role, promotion mix, Role of Advertising and personal selling objections to Advertising.
  • Price – factors influencing pricing.
800.00 Nature and Significance of Management
  • Management – concept, objectives, importance
  • Nature of management, management as Science, Art, profession.
  • Levels of management – top, middle, supervisory (first level)
View in app×