HSC Commerce (Marketing and Salesmanship) 11thMaharashtra State Board
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Organisation of Commerce and Management 11th HSC Commerce (Marketing and Salesmanship) Maharashtra State Board Topics and Syllabus

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Topics with syllabus and resources

100.00 Nature and Scope of Business
  • Concept and characteristics of business
  • Business, Profession and EmploymentMeaning and distinctive features
  • Objectives of business-economic and social, role of profit in business
  • Classification of business activitiesIndustry and Commerce
  • Industry – Types of industries- primary, secondary, tertiary
  • Commerce-Trade-Auxiliaries.
  • Business risks – nature and causes
200.00 Small Business
  • Small scale industry- Tiny sector, cottage and rural industry
  • Role of small business in rural India
  • Problems of small business in India
  • Government Assistance and special schemes for industries in rural, backward and hilly areas.
300.00 Private, Public and Global Enterprises
  • Private Sector and Public Sector
  • Forms of organizing public sector enterprises – Departmental undertaking, Statutory corporation, Government company.
  • Changing role of public sector
  • Global Enterprises (Multinational companies)
  • Joint Ventures – meaning, benefits
400.00 Internal Trade
  • Meaning and types of internal trade Wholesale Trade and Retail Trade
  • Services of a wholesaler and a retailer.
  • Types of Retail Trade -
  • Itinerant retailers and Fixed shops, Departmental store, Super market, Chain stores.
  • Role of Chamber of Commerce and industry
500.00 International Business
  • Nature, importance, scope and complexities involved in international business
  • Basic information about ways of entering into international business.
  • Contract manufacturing, licensing franchising, joint ventures and setting up wholly owned subsidies
  • Export – import procedures and documentation
  • Foreign Trade promotion organizational support and incentives. Nature and importance of export processing zone/ Special Economic zones
  • International Trade Institutions and Agreement. W.T.O.UNCTAD, WORLD BANK, I.M.F
600.00 Business Environment
  • Business Environment – meaning and importance.
  • Dimensions of Business Environment – Economic, social, Technological, political and legal.
  • Economic environment in India. Impact of Government policy changes on business and industry with special reference to adoption of the policies of liberalization privatization and globalization.
700.00 Marketing
  • Marketing – meaning, functions, role
  • Distinction between marketing and selling.
  • Marketing Mix – concept and elements
  • Product – nature, classification, branding labelling and packaging.
  • Physical distribution – meaning, role Channels of distribution – meaning, types, factors determining choice of channels.
    • Promotion – meaning and role, promotion mix, Role of Advertising and personal selling objections to Advertising.
  • Price – factors influencing pricing.
800.00 Nature and Significance of Management
  • Management – concept, objectives, importance
  • Nature of management, management as Science, Art, profession.
  • Levels of management – top, middle, supervisory (first level)
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