Units and Topics
Definition of markets and marketing – with examples from consumer goods, consumer services.
A clear understanding of markets (wherever a buy and sell takes place is a market); examples of non-traditional markets such as catalogues, direct sales, tele-markets, etc. Definition and stages of marketing
Difference between a product and a service (with examples).
With service becoming important, the distinctions between products and services must be clearly understood.
Understanding 4 ‘P’s– Product, Price, Place and Promotion.
Product life-cycle, pricing strategies such as skimming, penetration, parity, cost plus, place - distribution channels, promotional strategies, concept of advertising, direct selling, publicity.
Advertising and brand promotion.
Definition, concept and types of advertising. Definition of brand, how to bring about brand promotion
Sales and the selling process, including the difference between marketing and sales; qualities of a good salesman.
GAAP to be explained - Entity concept, duality concept, matching concept, moneymeasurement concept, going concern concept.
a simple understanding of receipt and payment account, income and expenditure account, balance sheet.
Concept of balance sheet.
functions of the Central Bank and commercial banks, types of accounts and banking transactions.
Function of Commercial Banks and Central Bank.
Classification of cost according to nature (direct and indirect), behaviour (variable, fixed and semi-fixed).
Role of human resource in any organization. Functions of human resources.
Definition, types and methods of recruitment, selection and training.
human relations, empathy, persuasion and dialogue. The definition, nature and importance of empathy, persuasion and dialogue.
Growing role of ethics in business and public relations.
(i) Destruction of ecosystem due to industrialization, dwelling of business units, transport, tourism and mining.
(ii) Excessive consumption of minerals, raw materials and other non-renewable resources.
(iii) Energy crisis: Urban and rural sectors. Renewable and non-renewable energy, greenhouse effect and global warming, acid rain, and
(iv) Environmental values and ethics.
Fundamental duties and value education. Use of cloth bags, organic manure, clean surroundings, respect for other people’s things, developing an ethical environmental consciousness e.g. refusing use of polybags, styrofoam containers, etc; reusing: plastic and glass containers; recycling: e.g. paper – this will reduce demand on wood and save trees.
(v) Consumer education - consumer rights, making correct choices while buying different items; food adulteration.
Understanding the importance of educating consumers of their rights - awareness of food adulteration and its harmful effects.
(vi) Effects of pollution on environment, human, health.
Bhopal Gas Tragedy; Chernobyl Disaster
Question Papers For All Subjects
- English 1 (English Language) 2006 to 2019
- Hindi 2009 to 2019
- History and Civics 2006 to 2019
- Mathematics 2006 to 2019
- Economics 2011 to 2020
- Biology 2006 to 2019
- Chemistry 2006 to 2019
- Computer Science 2010 to 2013
- English 2 (Literature in English) 2006 to 2020
- Environmental Education 2009 to 2011
- Geography 2006 to 2019
- Physics 2006 to 2019