CBSE Syllabus For Class 12 Mass Media Studies: Knowing the Syllabus is very important for the students of Class 12. Shaalaa has also provided a list of topics that every student needs to understand.
The CBSE Class 12 Mass Media Studies syllabus for the academic year 2023-2024 is based on the Board's guidelines. Students should read the Class 12 Mass Media Studies Syllabus to learn about the subject's subjects and subtopics.
Students will discover the unit names, chapters under each unit, and subtopics under each chapter in the CBSE Class 12 Mass Media Studies Syllabus pdf 2023-2024. They will also receive a complete practical syllabus for Class 12 Mass Media Studies in addition to this.
CBSE Class 12 Mass Media Studies Revised Syllabus
CBSE Class 12 Mass Media Studies and their Unit wise marks distribution
CBSE Class 12 Mass Media Studies Course Structure 2023-2024 With Marking Scheme
Syllabus
CBSE Class 12 Mass Media Studies Syllabus for Understanding the Language of the Medium
- Introduction of Media Literacy
- Introduction to Mass Media
- Audience Theories
- Media Ownership
- Media Representation
- Media and Violence
- The concept of mise en scene
- Film Analysis
Short film-fiction
Short film-nonfiction
OR
Feature film
- The concept of a soap opera - Daily soap, Weekly soap
- Genres of Soap Opera, primary audience of each genre
- The Segmented nature of the audience
- Gaze of the audience, concept of a flow, continuous interruption
- Culture of Film based programmes
- Culture of Music based programmes
- Educational TV, non-fiction on TV
- News - the format, the language, frequency
- Talks, magazine programmes-unidirectional nature, feedback with a time phase difference
- Dramas - the unique nature of radio plays
- Interactive programmes - phone in, live interaction, music, experiences, memories as content of these programmes
1. Newspapers –
- The Macro composition of a daily - various sections like the front page, edit page, sports page, business page.
- The Micro composition of a daily - proportion of visual and text, language, highlighting.
2. Periodicals –
- The Macro composition of a periodical - various sections like the cover page, cover story, features, columns, business page.
- The Micro composition of a periodical - proportion of visual and text, language, highlighting.
- E–mails - Personal, Business Communication between Individuals and Organizations, Changing Characteristics of the same.
- Websites - Educational sites, Entertainment sites, Information sites, Social networking sites, Business sites Blogs
- Web Advertising - The changing nature of communication and perception of interpersonal and social communication due to the various developing possibilities of the internet.
CBSE Class 12 Mass Media Studies Syllabus for Evolution of the Media (Global)
The Silent Era (1895 to 1927)
- Primitives and Pioneers in UK, France and USA
- Establishment of Hollywood, D.W Griffith and Slapstick comedy
- Expressionism in Germany
- Socialist Realism in USSR
The Sound Era (1927) to the present day, transition from black and white to colours
- The British, American and European documentary movement
- Genres in Hollywood.
- National and Trans-national Networks
- Live and Recorded Transmission
- Video and Cable Networks
- Satellite Communication
- Evolution of Fiction and Non-fiction Programmes
- Television as a part of the Internet
- Journalism as a 17th and 18th century phenomenon
- Role of Industrial Revolution in the spread of print media
- Local newspapers, Chain of newspapers
- Some features of journalism in Europe and America
- Online editions
- Technically a combination of wireless and telegraph technology
- Bell, Marconi, Jagdish Chandra Bose, Tesla created the possibilities of transmission
- From Military use to the Civil one in the 1920s
- Establishment of BBC in 1922, also federal Commission in USA.
- News and commercial messages
- By 1940 a universal and round the clock companion
- 1955 onwards the invention of the transistor making radio portable
- National/Regional Network: AM, FM, Stereo Broadcast
- Radio as a part of web communication
- The internet becomes a reality in the 1970s
- Till 1991, internet is limited to the military and industrial circles and is closed to others
- Development of www in 1991 opens up internet
- The phenomenal growth after that
CBSE Class 12 Mass Media Studies Syllabus for Convergence of the Media
- Nature of audio-visual signals and messages
- Optical/Electronic
- Live/Recorded
- Analogue/Digital
- Nature of media
- Print-text film-optical image
- Television-electronic image
- Radio-wireless communication
- Accommodation of text, sound, image into film
- Accommodation of film into television
- Internet as the meeting point of all the mass media
Earlier models of communication
- Broadcasting
- Mass communication model of a few transmitting to a vast number of receivers
- Gigantic organization
- Huge technical infrastructure
- Large scale revenue
- The changed paradigm due to the Internet
- Empowering an individual to post data on the Internet
- Information, message in one medium triggering off activity in the others
- Many sources of the same information
- Distribution of the information between individuals on an unprecedented global scale
- Rapidity of opinion generation on a local, national and global scale
- The socio- political implications of the new information order
- The strengthening of democracy
CBSE Class 12 Mass Media Studies Syllabus for Selling Or Marketing Or Exhibiting a Product Through Advertising
- Product specifications
- Targeting buyers
- Promotion of product
- Drive sales
- Build a brand identity
- Increase the buzz
- Print-newspapers, magazines, brochures, fliers, posters
- OOH-billboards, kiosks, tradeshows events
- Broadcast advertising - Radio, TV, digital Internet + mobile
- 'In film' promos
- Celebrity endorsements
- Cross promotions
- Merchandise
- Games (Mobile and computer)
- Covert advertising
- Product Advertising
- Institutional Advertising (Corporate)
- Social Service – PSA
- Advocacy Advertising
- Comparative Advertising
- Cooperative Advertising
- Direct Mail
- Point of Purchase Advertising
- Informational Advertising