Mass Media Studies Class 12 Science (English Medium) CBSE Topics and Syllabus

1. Introduction of Media Literacy
2. Introduction to Mass Media
3. Audience Theories
4. Media Ownership
5. Media Representation
6. Media and Violence

1. The concept of mise en scene
2. Film Analysis

Short film-fiction

Short film-nonfiction

OR

Feature film

1. The concept of a soap opera - Daily soap, Weekly soap
2. Genres of Soap Opera, primary audience of each genre
3. The Segmented nature of the audience
4. Gaze of the audience, concept of a flow, continuous interruption
5. Culture of Film based programmes
6. Culture of Music based programmes
7. Educational TV, non-fiction on TV

1. News - the format, the language, frequency
2. Talks, magazine programmes-unidirectional nature, feedback with a time phase difference
3. Dramas - the unique nature of radio plays
4. Interactive programmes - phone in, live interaction, music, experiences, memories as content of these programmes

1. Newspapers –

1. The Macro composition of a daily - various sections like the front page, edit page, sports page, business page.
2. The Micro composition of a daily - proportion of visual and text, language, highlighting.

2. Periodicals –

1. The Macro composition of a periodical - various sections like the cover page, cover story, features, columns, business page.
2. The Micro composition of a periodical - proportion of visual and text, language, highlighting.

1. E–mails - Personal, Business Communication between Individuals and Organizations, Changing Characteristics of the same.
2. Websites - Educational sites, Entertainment sites, Information sites, Social networking sites, Business sites Blogs
3. Web Advertising - The changing nature of communication and perception of interpersonal and social communication due to the various developing possibilities of the internet.

The Silent Era (1895 to 1927)

1. Primitives and Pioneers in UK, France and USA
2. Establishment of Hollywood, D.W Griffith and Slapstick comedy
3. Expressionism in Germany
4. Socialist Realism in USSR

The Sound Era (1927) to the present day, transition from black and white to colours

1. The British, American and European documentary movement
2. Genres in Hollywood.

1. National and Trans-national Networks
2. Live and Recorded Transmission
3. Video and Cable Networks
4. Satellite Communication
5. Evolution of Fiction and Non-fiction Programmes
6. Television as a part of the Internet

1. Journalism as a 17th and 18th century phenomenon
2. Role of Industrial Revolution in the spread of print media
3. Local newspapers, Chain of newspapers
4. Some features of journalism in Europe and America
5. Online editions

1. Technically a combination of wireless and telegraph technology
2. Bell, Marconi, Jagdish Chandra Bose, Tesla created the possibilities of transmission
3. From Military use to the Civil one in the 1920s
4. Establishment of BBC in 1922, also federal Commission in USA.
5. News and commercial messages
6. By 1940 a universal and round the clock companion
7. 1955 onwards the invention of the transistor making radio portable
8. National/Regional Network: AM, FM, Stereo Broadcast
9. Radio as a part of web communication

1. The internet becomes a reality in the 1970s
2. Till 1991, internet is limited to the military and industrial circles and is closed to others
3. Development of www in 1991 opens up internet
4. The phenomenal growth after that

1. Nature of audio-visual signals and messages
2. Optical/Electronic
3. Live/Recorded
4. Analogue/Digital
5. Nature of media
6. Print-text film-optical image
7. Television-electronic image
8. Radio-wireless communication
9. Accommodation of text, sound, image into film
10. Accommodation of film into television
11. Internet as the meeting point of all the mass media

Earlier models of communication

1. Broadcasting
2. Mass communication model of a few transmitting to a vast number of receivers
3. Gigantic organization
4. Huge technical infrastructure
5. Large scale revenue
6. The changed paradigm due to the Internet
7. Empowering an individual to post data on the Internet
8. Information, message in one medium triggering off activity in the others
9. Many sources of the same information
10. Distribution of the information between individuals on an unprecedented global scale
11. Rapidity of opinion generation on a local, national and global scale
12. The socio- political implications of the new information order
13. The strengthening of democracy

1. Product specifications
2. Targeting buyers

1. Promotion of product
2. Drive sales
3. Build a brand identity
4. Increase the buzz

1. Print-newspapers, magazines, brochures, fliers, posters
2. OOH-billboards, kiosks, tradeshows events
3. Broadcast advertising - Radio, TV, digital Internet + mobile
4. 'In film' promos
5. Celebrity endorsements
6. Cross promotions
7. Merchandise
8. Games (Mobile and computer)
9. Covert advertising

1. Product Advertising
2. Institutional Advertising (Corporate)
3. Social Service – PSA
4. Advocacy Advertising
5. Comparative Advertising
6. Cooperative Advertising
7. Direct Mail
8. Point of Purchase Advertising
9. Informational Advertising