Units and Topics
# | Unit/Topic | Marks |
---|---|---|
100 | Entrepreneurial Opportunities | - |
200 | Entrepreneurial Planning | - |
300 | Enterprise Marketing | - |
400 | Enterprise Growth Strategies | - |
500 | Business Arithmetic | - |
600 | Resource Mobilization | - |
Total | - |
Syllabus
- Concept and Elements of Business Opportunity
- Factors Involved in Sensing Opportunities
- Concept of Environment Scanning
- Enlist the Various Factors Affecting Business Environment
- Problem Identification
- Idea Fields
- Technique of Transformation of Ideas into Opportunities
- Trend Spotting
- Elaborate on the Creative and Innovative Processes
Concept and elements of business opportunity
- business opportunity
- Elements of a business opportunity
- Case Study Meals-on-Wheels
- Case Study Bull in a China Shop
- Exploring opportunities in the environment
Factors involved in sensing opportunities
- Perceiving and sensing opportunities
- Factors involved in sensing opportunities
- Ability to perceive and preserve basic ideas
- Ability to harness different sources of information
- Vision and creativity
Concept of environment scanning
- Environment scanning
- Analysis of environment
Enlist the various factors affecting business environment
- Environmental factors
- The PESTEL Model
Problem Identification
- Uses of problem Identification
Idea Fields
- Idea generation
- Idea fields
- Various sources of idea fields
Technique of transformation of ideas into opportunities
- Transformation of ideas into opportunities
- Idea and opportunity assessment
- Market assessment
Trend spotting
- Ways in which an entrepreneur spots trends
Elaborate on the creative and innovative processes
- Creativity
- Elements in the innovation process
- Types of Economic Activities
- Business Organization
- Forms of Enterprises
- Sole Proprietorship
- Partnership
- Introduction
- Meaning
- Definition
- Features of Partnership Firm
- Agreement
- Number of Partners
- Lawful business
- Sharing of Profit and losses
- Unlimited Liability
- Registrations
- Joint Ownership & Management
- Principal and Agent
- Joint Stock Company
- Introduction
- Meaning
- Definition
- Features
- Merits
- Demerits
- Types of Companies
- Joint Hindu Family / Firm (Hufs)
- Co-operative Organisations
- Business Plan
- Introductory profile /general introduction
- Description of venture/business venture
- Production Plan
- Operational plan
- Elements of operational plan
- Organizational plan
- Financial plan
- Components of financial plan
- Manpower planning
- Marketing plan
- Steps in preparing the marketing plan
- Assessment of risk
- Appendix
Types of Economic Activities
- Profession
- Employment
- Business
- Manufacturing
- Service
- Trading
Business organization
- Forms of business organisation
- Forms of enterprises
- Sole proprietorship
- Partnership
- Joint Stock Company
- Joint Hindu family / firm (HUFs)
- Co-operative Organisations
Business plan
- Introductory profile /general introduction
- Description of venture/business venture
- Production Plan
- Operational plan
- Elements of operational plan
- Organizational plan
- Financial plan
- Components of financial plan
- Manpower planning
- Marketing plan
- Steps in preparing the marketing plan
- Assessment of risk
- Appendix
- Goal–Setting and Smart Goals
- goal setting
- Rules for goal setting
- What are smart goals?
- Various Marketing Strategies Used in a Firm
- 4p’S of Marketing
- Negotiation
- Integrative
- Distributive
- Inductive
- Deductive
- Mixed
- Customer Relations
- How CRM is used today
- The impact of technology on CRM
- The benefits of CRM
- Employee Management
- Factors which lead to effective employee relationship
- Vendor Management
- Reasons for Business Failure
- 12 causes that lead to a business failure
Goal–setting and SMART goals
- goal setting
- Rules for goal setting
- What are smart goals?
Various marketing strategies used in a firm
4P’s of marketing
- Product
- Price
- Place
- Promotion
Negotiation
- Integrative
- Distributive
- Inductive
- Deductive
- Mixed
Customer relations
- How CRM is used today
- The impact of technology on CRM
- The benefits of CRM
Employee management
- Factors which lead to effective employee relationship
Vendor management
- importance of quality in customer satisfaction
reasons for business failure
- 12 causes that lead to a business failure
- Growth and development of an enterprise
- Internal expansion
- External expansion or business combination
- Franchising
- The main ingredients of a franchise agreement
- Big brands make head towards for franchising
- Types of franchising
- How Franchising help start-ups
- Advantages of franchising
- Advantages to the franchisee
- Advantages of franchising to the franchisor
- Quick expansion
- Cost advantages
- Disadvantages of franchising to the franchisee
- Disadvantage to the franchisor
- Growth Through Mergers and Acquisitions (MandA)
- Types of Mergers
- Meaning and Types of Acquisitions
- Acquisitions
- Types
- Reasons for Mergers and Acquisitions
- Synergy
- Acquiring new technology
- Improved profitability
- Acquiring a competency
- Entry into new markets
- Access to funds
- Tax benefits
- Reasons for Failure of Mergers and Acquisitions
- Unrealistic price paid for target
- Difficulties in cultural integration
- Overstated synergies
- Integration difficulties
- Poor business fit
- Inadequate due diligence
- High leverage
- Boardroom split
- Regulatory issues
- Human resources issues
- Concept of Value Addition
- Moving-up the Value Chain
- Primary activities
- Support activities
- Six Requirements for Value Chain Management
Growth and development of an enterprise
- Internal expansion
- External expansion or business combination
Franchising
- The main ingredients of a franchise agreement
- Big brands make head towards for franchising
- Types of franchising
- How Franchising help start-ups
- Advantages of franchising
- Advantages to the franchisee
- Advantages of franchising to the franchisor
- Quick expansion
- Cost advantages
- Disadvantages of franchising to the franchisee
- Disadvantage to the franchisor
Growth through mergers and acquisitions (M&A)
Types of mergers
Meaning and types of acquisitions
- Acquisitions
- Types
Reasons for mergers and acquisitions
- Synergy
- Acquiring new technology
- Improved profitability
- Acquiring a competency
- Entry into new markets
- Access to funds
- Tax benefits
Reasons for failure of mergers and acquisitions
- Unrealistic price paid for target
- Difficulties in cultural integration
- Overstated synergies
- Integration difficulties
- Poor business fit
- Inadequate due diligence
- High leverage
- Boardroom split
- Regulatory issues
- Human resources issues
concept of value addition
- Types of added value
Moving-up the value chain
- Primary activities
- Support activities
Six requirements for value chain management
- Concept of Unit Price
- Break Even Analysis
- Sales mix break-even point
- Multiple-product break even analysis
- Cash Flow Projection
- Importance and use of cash flow projections
- Why cash flow projection
- How to develop a cash flow projection
- Budgeting and Managing the Finances
- Working Capital
- Gross and net working capital
- Inventory Control and Economic Order Quantity
- Items that make up the inventory
- Pareto's Principle and ABC analysis for control
- Examining inventory
- ABC analysis
- Economic order quantity
- Costs
- Final note on inventory control and EOQ
- Return on Investment and Equity
- Measure of profitability
- Return on Investment
- Return on Equity
- ROI or ROE
- EBITDA
- Interest
- Taxes
- Depreciation & amortization
Concept of unit price
Break even analysis
- Sales mix break-even point
- Multiple-product break even analysis
Cash flow projection
- Importance and use of cash flow projections
- Why cash flow projection
- How to develop a cash flow projection
Budgeting & managing the finances
- financial management
- Objectives of financial management
- Process of financial management
- Budgeting
- Budgets and budgeting
- Budgeting as a process
- Benefits of budgeting
- Cost of budgeting
- Forms budgeting process
Working capital
- Gross and net working capital
Inventory control and Economic Order Quantity
- Items that make up the inventory
- Pareto's Principle and ABC analysis for control
- Examining inventory
- ABC analysis
- Economic order quantity
- Costs
- Final note on inventory control and EOQ
Return on investment and return on equity
- Measure of profitability
- Return on Investment
- Return on Equity
- ROI or ROE
- EBITDA
- Interest
- Taxes
- Depreciation & amortization
- Capital Markets
- Primary market (new issues market)
- Secondary market
- Stock Exchange
- Features of stock exchange
- Importance of a stock exchange
- Organisation and management
- Securities and Exchange Board of India (SEBI)
- Objectives of the Securities and Exchange Board of India (SEBI)
- The function of the Securities and Exchange Board of India (SEBI)
- stock exchanges, stockbrokers, merchant bankers, depositories, mutual funds, and credit rating agencies.
- Angel Investors
- Features of angel investors
- Venture Capital
- Features of venture – capital
- Funding
- When to seek venture capital finance
- Entrepreneurs to watch out
- Specialised Financial Institutions
- Need for and Importance of Specialised Financial Institutions (SFIS)
- Types of Specialised Financial Institutions
- Industrial Development Bank of India (IDBI)
- Small Industries Development Bank of India (SIDBI)
- Industrial Finance Corporation of India (IFCI)
- Industrial Credit and Investment Corporation of India (ICICI)
- National Bank for Agriculture and Rural Development (NABARD)
- Industrial Investment Bank of India Ltd. (IIBI)
- State Financial Corporations (SFCs)
- Tourism Finance Corporation of India (TFCI)
- State Industrial Development Corporation (SIDCs)
Capital markets
- Primary market (new issues market)
- Secondary market
Stock exchange
- Features of stock exchange
- Importance of a stock exchange
- Organisation and management
Securities and exchange board of India (SEBI)
Angel investors
- Features of angel investors
Venture capital
- Features of venture – capital
- Funding
- When to seek venture capital finance
- Entrepreneurs to watch out
Specialised financial institutions
- Need for and Importance of Specialised Financial Institutions (SFIS)
Types of Specialised Financial Institutions
- Industrial Development Bank of India (IDBI)
- Small Industries Development Bank of India (SIDBI)
- Industrial Finance Corporation of India (IFCI)
- Industrial Credit and Investment Corporation of India (ICICI)
- National Bank for Agriculture and Rural Development (NABARD)
- Industrial Investment Bank of India Ltd. (IIBI)
- State Financial Corporations (SFCs)
- Tourism Finance Corporation of India (TFCI)
- State Industrial Development Corporation (SIDCs)