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Entrepreneurship Class 11 CBSE (Arts) CBSE Topics and Syllabus

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Academic year:

Syllabus

1 Entrepreneurship: Concept and Functions
2 An Entrepreneur
3 Entrepreneurial Journey
4 Entrepreneurship as Innovation and Problem Solving
5 Concept of Market
  • Concept of Marketing 
    • Introduction
    • Meaning
    • Definition
    • Features of Marketing
  • Role of E-business Or E-commerce 
  • Analysing the Market Environment 
    • Micro Environment
    • Macro Environment - External Forces
  • Researching the Market 
    • Characteristics of good Marketing Information
    • The Marketing Research Process
    • Main Steps Involved in Marketing Research
    • Research Instruments
  • Market Survey 
    • Steps in a Market Survey
    • Types of Market Survey
  • Expanding Markets 
    • Strategic Alternatives before an Enterprise
    • Intensive Expansion
    • Major Decisions in International Marketing
    • Integrative Expansion
    • Diversification strategy
    • Scope of Business
  • Components of Business 
    • Type of industry
    1. Primary
    2. Secondary
    • Commerce
    1. Trade
    2. Auxiliaries
  • Marketing Mix 
    • Benefits from Marketing Mix
    • Marketing Mix Variables
    • Product Mix
    • Place or Physical Distribution
    1. Channels of Distribution
    2. Factors Determining the Choice of Channel
    • Promotion Mix
    • Price Mix
    • Factors Affecting Marketing Mix
6 Business Finance and Arithmetic
7 Resource Mobilization
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