Question

Write short notes on the following :

Survey method

Answer 1

1. A survey is defined as a research method used for collecting data from a pre-defined group of respondents (sample) so as to gain information and insights on various topics of interest such as political opinions, consumers’ preferences, etc.
2. The survey method collects the required information with the help of questionnaires, checklists, rating scales, inventories, and interviews.
3. Surveys can be undertaken using email, telephonic calls, or direct interaction with respondents.
4. The survey method is an economic and efficient method of data collection.
5. It is largely used by social psychologists, educational psychologists, and industrial psychologists.