Write answer in short:
What is the importance of marketing from a farmers ‘point of view’?
Information plays an important part in different aspects of crops. This information has to be accurate and sufficient, and such information will help farmers in planning the dates, planning & selecting the place to grow the crop and to sell the crop. If the supply is sourced at a fair cost then this can give good returns. The kind of information required is information on the wholesale and retail market, export and import price, and the price at the farmer's end.