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Who is a Stakeholder? - Entrepreneurship

Short Note

 Who is a stakeholder?

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Solution

Stakeholders are the different groups in a society which can affect the business decision: making and have an impact on its marketing performance. These groups include: Clients/customers, shareholders, media, financial institutions, community groups, etc.

Concept: Various Marketing Strategies Used in a Firm
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APPEARS IN

CBSE Class 12 Entrepreneurship Textbook
Chapter 3 Enterprise Marketing
Short Answers (exceed 75 words) | Q 8 | Page 139
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