CBSE (Commerce) Class 12CBSE
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What is Ttl? - CBSE (Commerce) Class 12 - Entrepreneurship

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Question

What is TTL?

Solution

“Through the line” or TTL refers to an advertising strategy which involves both above-and below-the- line communications in which one form of advertising points the target to another form of advertising thereby crossing the “line”.

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APPEARS IN

 CBSE Solution for Class 12 Entrepreneurship textbook (2019 to Current)
Chapter 3: Enterprise Marketing
Very Short Answers (exceed 15 words) | Q: 17 | Page no. 138
Solution What is Ttl? Concept: 4p’S of Marketing - Promotion.
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