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What is Ttl? - Entrepreneurship

Definition

What is TTL?

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Solution

“Through the line” or TTL refers to an advertising strategy which involves both above-and below-the- line communications in which one form of advertising points the target to another form of advertising thereby crossing the “line”.

Concept: 4p’S of Marketing - Promotion
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APPEARS IN

CBSE Class 12 Entrepreneurship Textbook
Chapter 3 Enterprise Marketing
Very Short Answers (exceed 15 words) | Q 17 | Page 138
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