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What Are the Rules for Advertising? - CBSE (Commerce) Class 12 - Entrepreneurship

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Question

What are the rules for advertising?

Solution

There are four rules for advertising:

  1. Aim: It means the primary purpose of the advertisement and it aims to inform, sell, produce listings or improve the image of the business.
  2. Target: Who is targeted, i.e. which group of customers are targeted. For example, is it male, female, adult, teenager, child, mother, father, etc.
  3. Media: Based on aim and target which media is available and is most suitable i.e. TV, radio, press, etc.
  4. Competitors: Here, various aspects of the competitors are to be studied like moves of the competitors, media channel used, etc.
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APPEARS IN

 CBSE Solution for Class 12 Entrepreneurship textbook (2019 to Current)
Chapter 3: Enterprise Marketing
Short Answers (exceed 75 words) | Q: 4 | Page no. 138
Solution What Are the Rules for Advertising? Concept: 4p’S of Marketing - Promotion.
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