What are the rules for advertising?
There are four rules for advertising:
- Aim: It means the primary purpose of the advertisement and it aims to inform, sell, produce listings or improve the image of the business.
- Target: Who is targeted, i.e. which group of customers are targeted. For example, is it male, female, adult, teenager, child, mother, father, etc.
- Media: Based on aim and target which media is available and is most suitable i.e. TV, radio, press, etc.
- Competitors: Here, various aspects of the competitors are to be studied like moves of the competitors, media channel used, etc.
Is there an error in this question or solution?
Solution What Are the Rules for Advertising? Concept: 4p’S of Marketing - Promotion.