CBSE (Commerce) Class 12CBSE
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What is Aida? - CBSE (Commerce) Class 12 - Entrepreneurship

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Question

What is AIDA?

Solution

 Developing effective advertising (AIDA): Good advertising elicits the following four responses:
Attention: It catches the eye or ear and stands out amid the clutter of competing advertisements.
Interest: It arouses interest and delivers sufficient impact in the message or offering.
Desire: It creates a desire to learn more or crave ownership.
Action: It spurs an action which leads to achievement of the ad’s original objective

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APPEARS IN

 CBSE Solution for Class 12 Entrepreneurship textbook (2019 to Current)
Chapter 3: Enterprise Marketing
Short Answers (exceed 75 words) | Q: 5 | Page no. 139
Solution What is Aida? Concept: 4p’S of Marketing - Promotion.
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