Vanshika Uses 'Kuber Cabs' for Travelling in the City. She Received a Text Message "Add Rs 222 on Kaytm and Get 20% Cash Back on Having Minimum Ten Trips Till 15th April 2017". Identify the Technique of Sales Promotion Used by the Company. - Business Studies

Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.

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Solution

Refund is used by the company to promote sales.

Concept: Concept of Sales Promotion

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2016-2017 (March) Foreign Set 1

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Vanshika Uses 'Kuber Cabs' for Travelling in the City. She Received a Text Message "Add Rs 222 on Kaytm and Get 20% Cash Back on Having Minimum Ten Trips Till 15th April 2017". Identify the Technique of Sales Promotion Used by the Company. - Business Studies

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