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Sumit has been using 'smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream -

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Question

Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case? 

Options

  • Undermines social values

  • Confuses the buyers

  • Encourages sale of inferior products

  • Adds to cost

MCQ

Solution

Confuses the buyers

Explanation -

There are so many items on the market that make similar claims that the consumer is unsure which one is legitimate and which one should be trusted.

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