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Maruti Vega Ltd.' Entered into the Market with Coloured Television and Have Now Introduced Products like Audio Systems, Air-conditioners Washing Machines, Etc. The Company is Not Only Offering the Products but Also Handling Complaints and Offering Aftersales Services - Business Studies

Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.

Identify the element of marketing-mix discussed here.

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Solution

A product has been discussed in the given question. Product refers to the mix of various tangible and intangible attributes which have a value and can be exchanged. They are capable of satisfying the needs of consumers. Besides physical goods, a product includes services.

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