List the characteristics of convenience products.
Convenience products must possess the following characteristics :-
The features of convenient products are :-
- They are bought frequently
- The price of convenience product is less than other products
- The brand is not a major issue
- They are generally consumable in nature
- Price and quality are normally not considered
- The level of competition is high
- They are bought from convenient places
Is there an error in this question or solution?
Solution List the Characteristics of Convenience Products. Concept: Nature of Product.