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List the Characteristics of Convenience Products. - Business Studies

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ConceptNature of Product

Question

List the characteristics of convenience products.

Solution

Convenience products must possess the following characteristics :-

The features of convenient products are :-

  1. They are bought frequently
  2. The price of convenience product is less than other products
  3. The brand is not a major issue
  4. They are generally consumable in nature
  5. Price and quality are normally not considered
  6. The level of competition is high
  7. They are bought from convenient places
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Solution List the Characteristics of Convenience Products. Concept: Nature of Product.
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