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For Buyers of Consumer Durable Products, What ‘Customer Care Services’ Would You Plan as a Manager of a Firm Marketing New Brand of Motorcycle. Discuss. - Business Studies

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ConceptConcept of Marketing Management

Question

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

Solution

As motorcycles are high-value item and it is important to provide good post-sale services to the consumer. We also need to ensure that customer services are available near to the customer.

For which we need to have the following things

1) Centralised customer care desk: at our head office we need to have centralised customer care desk where customer can call in case of any difficulty and we can properly guide him about resolution

2) Local office: we need to have local offices in all major cities and town where customer can come and get there resolution. This services can also be outsourced to third party vendor like vehicle dealers.

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Solution For Buyers of Consumer Durable Products, What ‘Customer Care Services’ Would You Plan as a Manager of a Firm Marketing New Brand of Motorcycle. Discuss. Concept: Concept of Marketing Management.
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