Explain the following term/concept. Price - Organisation of Commerce and Management

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Short Note

Explain the following term/concept.

Price

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Solution

The price of the product is basically the amount that a customer pays for the product. Price plays an important role in creating demand for the product. The business needs to take the utmost care to decide the price of the product. The cost of the product and willingness of the customer to pay for the product plays an important role in pricing the product. The too-high prices may affect the demand for the product and pricing too low may affect the profitability of the business. While deciding the prices, the value and utility of the product to its customers are to be considered.

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Chapter 8: Marketing - Exercise [Page 167]

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