CBSE (Commerce) Class 12CBSE
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Explain the Term Packaging. - CBSE (Commerce) Class 12 - Entrepreneurship

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Question

 Explain the term packaging?

Solution

Processes and materials employed to contain, handle, protect, or transport any commodity. Packaging is done to attract attention, assist in promotion, provide machine identification (barcodes, etc.), impart essential or additional information, etc.

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APPEARS IN

 CBSE Solution for Class 12 Entrepreneurship textbook (2019 to Current)
Chapter 3: Enterprise Marketing
Very Short Answers (exceed 15 words) | Q: 9 | Page no. 138
Solution Explain the Term Packaging. Concept: 4p’S of Marketing - Promotion.
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