Explain standardization. - Organisation of Commerce and Management

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Answer in Brief

Explain standardization.

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Solution

Standardization means to determine standards related to process, size, quality, design, weight, color, etc. of the product. It helps in ensuring uniformity in the quality of the product. It helps in achieving customers' loyalty towards the product.

Concept: Functions of Marketing
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Chapter 8: Marketing - Exercise [Page 168]
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