Explain packaging. - Organisation of Commerce and Management

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Answer in Brief

Explain packaging.

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Solution

Package and Label create the first impression on the consumer about the product. Attractive packages and labels can help to make the product successful. Packaging means designing the package for the product. It helps to avoid breakage, damage, and destruction of the product.

Packing material includes bottles, containers, plastic bags, tin, wooden boxes, jute bags, bubble bags, packing foam, etc.

Concept: Functions of Marketing
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Chapter 8: Marketing - Exercise [Page 168]
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