CBSE (Commerce) Class 12CBSE
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Explain the Following Term: Atl. - CBSE (Commerce) Class 12 - Entrepreneurship

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Question

Explain the following term: ATL?

Solution

 ATL refers to above the line which targets mass audience and aims at establishing brand identity.

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APPEARS IN

 CBSE Solution for Class 12 Entrepreneurship textbook (2019 to Current)
Chapter 3: Enterprise Marketing
Very Short Answers (exceed 15 words) | Q: 15 | Page no. 138
Solution Explain the Following Term: Atl. Concept: 4p’S of Marketing - Promotion.
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