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Explain the Different Types of Sales Strategies. - Entrepreneurship

Short Note

Explain the different types of sales strategies?

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Solution

Following are the two types of sales strategies:

  1. Direct:In this strategy sales people talk about each feature of the competition’s product and compare it to theirs. It is also referred to as “negative selling”.
  2. Indirect: Indirect sales uses demonstrating features and benefits not available with the competition’s products or services without ever mentioning them by name. It is also referred as “positive selling”.
Concept: Various Marketing Strategies Used in a Firm
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APPEARS IN

CBSE Class 12 Entrepreneurship Textbook
Chapter 3 Enterprise Marketing
Short Answers (exceed 50 words) | Q 4 | Page 138
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