Explain Buying and Assembling, as Function of Marketing. - Commerce

Answer in Brief

Explain Buying and Assembling, as a function of marketing. 



Buying: Buying is the first step in the process of marketing. It involves what to buy, what quality, how much, from whom, when and at, what price. People in business buy to increase sales or to decrease costs. Purchasing agents are much influenced by quality, service, and price. The products that the retailers buy for resale are determined by the need and preferences of theirs. customers.

Assembling: After buying all the materials purchased it should be collected at a central place, it is called assembling. Assembling is required for all kinds of products whether they are agriculture products, consumer product or industrial products.

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2016-2017 (March) Set 1


Name the marketing function which is concerned with informing the customers about the firm's products.

Name the function of marketing which is concerned with the cost and location of target market.

Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely — Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing, with reference to the above paragraph.

‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors

Explain the following functions of marketing

Gathering and analysing market information

Explain the following functions of marketing:

Customer support services

Explain the following functions of marketing:

Physical distribution

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. 

Mention any two facilitating functions of marketing. 

Which of the following is the function of marketing?

____________ is the marketing function which is concerned with informing the customers about the firm’s products.

Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.

What are the advantages of branding to marketers of goods and services

Which of the following are the different functions performed by the intermediaries in case of nondurables.

Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.

  Column I   Column II
(1) Marketing Planning (i) Providing basis for distinguishing the product of a firm with that of the competitor.
(2) Product Designing and Development (ii) Specifying the action programmes to achieve different objectives.
(3) Branding (iii) Making the product attractive to the target customers.

Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?

Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ______ marketing function is being discussed between the marketing manager and Samay.  

Which of the following marketing functions is concerned with informing the customers about the firm's products?

In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited:

Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.

One of the important decision areas under the marketing function of ______ is managing inventory.

Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.

As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.

During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.

Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.

From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.

Maharana’ is a famous take-away food outlet in Meerut. It is quite popular among local people and travellers on the national highway. It offers a wide variety of ‘paranthas’ and “sandwiches’ packed in special containers which are designed and developed by them to keep the food hot and fresh.

Considering the taught competition in the nearby area, the prices have been set reasonably low.

The owner Normal Singh spends huge sums of money to put large hoardings and kiosks in the vicinity, to inform the people about the outlet's location and the special items on its menu.

The firm is performing various marketing functions to achieve its marketing objectives.

On the basis of the information given in the above case identify and explain any three ‘marketing functions.

Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.

Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.

  1. Identify and explain the function of marketing that enables the marketer to achieve its goals.
  2. Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.

Paddy is grown during summer season but its demand and sale takes place throughout the year.

  1. Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
  2. State by giving two reasons as to why proper discharge of this function is important.

As a function of marketing, Warehousing creates time utility.


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