Explain any four points of difference between 'Marketing' and 'Selling'.
The difference between 'Marketing' and 'Selling' is given as follows:
|Scope||Part of Marketing related to promoting and transferring possession/ownership of goods||Wider concept consisting of identification of customer needs, developing products as per needs, satisfaction and appropriate pricing|
|Focus||It focusses the transfer of title and possession of goods||It focusses on maximum satisfaction of customer needs and wants|
|Profits||Maximum profits through maximised sales||Increasing profits in the long run by customer satisfaction|
|Strategies||Promotion and persuasion are the strategies used under marketing||Integrated marketing efforts involving strategies in respect of product, price, promotion and physical distribution|
Concept: Concept of Marketing
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