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Explain 3Ps in the marketing of services. - Organisation of Commerce and Management

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Answer in Brief

Explain 3Ps in the marketing of services.

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Solution

3Ps in the marketing of service are as follows:

1) People:

People inside and outside of the business have directly or indirectly influenced the business.
People comprise of all the human beings that play an active role in offering the product or service to the customer. The people include employees who help to deliver services to the customer. The right people in the right place add value to the business. For the success of the business, it is necessary to recruit the right people, train them, develop their skills, and retain them.

2) Process:

Process refers to the steps involved in delivering products and services to the customer. Processes are important to deliver a quality service. A good process helps to ensure the same standard of service to the customer as well as save time and money by increasing efficiency. The advancement of technology helps businesses ineffective monitoring of the process of the business and take corrective action wherever is necessary.

3) Physical Environment:

Physical Environment refers to the marketing environment wherein the interaction between customer and firm takes place. Since services are intangible in nature service providers try to incorporate certain tangible elements into their offering to enhance the customer experience. In the service market, physical evidence is important to ensure that the service is successfully delivered. Through physical evidence, customers know the brand leaders in the market. Physical evidence affects the customer's satisfaction. It includes location, layout, interior design, packaging, branding, the dress of the staff, and how they act, waiting area, etc.

Concept: Concept of Marketing Mix
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