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Distinguish Between 'Product' and 'Production' Concepts of Marketing Philosophies on the Following Bases : (I) Starting Point ; (Ii) Man Focus; (Iii) Means (Iv) Ends. - Business Studies

Distinguish Between

Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.

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Solution

Basis Production Product
Starting Point Factory area is the starting point Factory area is the starting point
Main Focus Focusses on the quantity of product Focusses of quality, features, and performance of the product
Means Ensures availability and affordability of the product by improving production and distribution capacity Improving the quality of the product and introduction of new features in the product
Ends Earning profit through an increase in the level of production Earning profit through the improvement in product quality
Concept: Marketing Management Philosophies
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