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Distinguish Between Marketing and Selling. - Commerce

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Distinguish Between

Distinguish between marketing and selling.

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Solution

Basic Marketing Selling
1. Scope Marketing has a very wide scope and includes selling also. It covers all activities concerned with the identification and satisfaction of customers' needs and wants.  Selling is only a part of marketing. its scope is restricted lo maximizing,·olume of sales. 
2. Focus Marketing focuses on customer's needs for want-satisfying goods.  Selling focuses on the seller's needs. i.e. converting his gods into cash.
3. Sequence Marketing begins before actual production takes place.  Selling takes place after production. 
4. Emphasis Emphasis is given on product planning and development to match products with customers' needs.  Emphasis is placed on the sale of goods already produced. 
Concept: Comparison Between Marketing and Selling
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