Distinguish between marketing and selling.
|1. Scope||Marketing has a very wide scope and includes selling also. It covers all activities concerned with the identification and satisfaction of customers' needs and wants.||Selling is only a part of marketing. its scope is restricted lo maximizing,·olume of sales.|
|2. Focus||Marketing focuses on customer's needs for want-satisfying goods.||Selling focuses on the seller's needs. i.e. converting his gods into cash.|
|3. Sequence||Marketing begins before actual production takes place.||Selling takes place after production.|
|4. Emphasis||Emphasis is given on product planning and development to match products with customers' needs.||Emphasis is placed on the sale of goods already produced.|
Concept: Comparison Between Marketing and Selling
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