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Define ‘Controlling’. - Organisation of Commerce and Management

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Define ‘ Controlling’. 

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Solution

Definitions :
1.       Donnell : "Just as a navigator continually takes reading to ensure whether he is relative to a planned action, so should a business manager continually take reading to assure himself that his enterprise is on right course."
2.       Philip Kotler : "Control is the process of taking steps to bring actual results and desired results closer together."
3.       Harold Koontz : "Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished."
Concept: Management Functions
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