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Define Branding. - Entrepreneurship

Short Note

Define branding?

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Solution

‘Branding’ is a process, a tool, a strategy, an orientation whereby a name, a sign, or a symbol etc. is given to a product by the entrepreneur so as to differentiate his/her product from the rival products.

Concept: 4p’S of Marketing - Product
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APPEARS IN

CBSE Class 12 Entrepreneurship Textbook
Chapter 3 Enterprise Marketing
Very Short Answers (exceed 15 words) | Q 6 | Page 138
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